MODA LEED in Atlanta Exhibition
MODA, the Museum of Design Atlanta, teams with LittleFISH to deliver the Brand Platform for their 2009 Leadership in Energy and Environmental Design (LEED) traveling exhibit.
Challenged by the Kendeda Foundation to showcase Atlanta as a forerunner in LEED design and construction, MODA was asked to bring to market a comprehensive interactive exhibit for people of all interests and ages that would inspire the view to "take action."
LittleFISH developed "The Loop", the under current exhibit theme, a metaphor for mother earth symbolizing connections, cycles, competition, community and the life within – how all are reciprocal, interwoven, having no beginning point nor end. Within the Brand Guiding Principles, LittleFISH created the project Brand Brief, delivering earmark standards for all messaging hierarchy, typography, icons, color identity and graphic layout.
Members were H2 Ecodesign for all LEED content and direction, ai3 for project management, A-R-T for exhibit execution. Images shown in Branding Guidelines are placeholders and do not represent projects approved for exhibition.
Challenged by the Kendeda Foundation to showcase Atlanta as a forerunner in LEED design and construction, MODA was asked to bring to market a comprehensive interactive exhibit for people of all interests and ages that would inspire the view to "take action."
LittleFISH developed "The Loop", the under current exhibit theme, a metaphor for mother earth symbolizing connections, cycles, competition, community and the life within – how all are reciprocal, interwoven, having no beginning point nor end. Within the Brand Guiding Principles, LittleFISH created the project Brand Brief, delivering earmark standards for all messaging hierarchy, typography, icons, color identity and graphic layout.
Members were H2 Ecodesign for all LEED content and direction, ai3 for project management, A-R-T for exhibit execution. Images shown in Branding Guidelines are placeholders and do not represent projects approved for exhibition.
